We Ain't Rich. I'm Rich. Shaquille O'Neal grew up poor in Newark. He clawed his way out through hard work and discipline, becoming one of the most dominant big men who ever played the game and a businessman worth half a billion dollars. He broke a cycle. Now he's raising kids inside that empire. And he's noticed something that worries him. So he tells them, in his own words, "We ain't rich. I'm rich." He says if they want access to his money, they have to bring him two colleg